Contact Us

How to maintain data quality in your analytics?

Home » How to maintain data quality in your analytics?

Is it possible to ensure that data quality?  Everybody knows that informations are an influential part of any marketing role. Can you believe data cleaning is still an issue in this mature,professional and sophisticated industry?

What marketers can do to ensure data is high quality?

 

  • According to Incapsula’s 2016 Bot Traffic Report, more than 50% of the traffic on the web can be attributed to bots. There is positive traffic and negative one. Good comes from companies like Google, commercial crawlers and monitoring bots. Bad’ bots are most likely to be ‘impersonators’ that assume a fake identity in order to bypass website security.
  • Also, analytics tags’ integrity is essential for collecting good data. Marketers should identify errors very quickly. Missing, duplicated or incorrect tags can impact campaign measurement.
  • Text values should be formatting, language parameters consistent.
  • “single version of the true”. Cross-device measurement is difficult. Variouse analytics tools may attribute traffic sources differently depending on whether a campaign is running or not.

Top-end digital intelligence providers can give users an insight into visitor behavior in real time.

If you need any help with Social Media, or in Analytics then please get in contact with us here at Network Intellect.

This article was posted by Peter

He built his first website in his teens and has an inspiring passion for website creation and development.

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu