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Landing Page and Conversion

Is you landing page converting as much as you hoped? People visit your website with different intentions. Some barely getting to know your product or service, while others are ready to make a purchase or call.

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Landing page can influence audience decision. Do you know how to turn cold traffic into hot leads.

Do you know what to do when your landing page isn’t performing as well as it should?

  • Keep it simple and minimal. Too much of a good thing is simply not good. Sometimes “less is more”. Use numbers, icons, only best images, radio buttons, dropdowns, emphasize only on what really matters.
  • Avoid complicated headlines. The best marketing isn’t always the most creative.
  • Honour the golden 1:1 attention ratio. Remember: as attention ratio goes down, conversion rates go up.
  • Also, Make CTA button stand out. Experiment with colours.
  • Use disclaimer near your CTA. It can influence conversions. Also customers value display a progress bar. It allows audience to visualize the end goal. A progress bar is an especially effective element to incorporate when an assessment or questionnaire is involved.
  • Study proofs that putting a face on a page creates a strong connection between the viewer and the subject matter.
  • Add social proof. Whatever product or service you’re selling can always get a boost from added social proof. Also, testimonials section, star ratings can do magic for conversions.

If you need any help with AdWords, Analytics or in SEO then please get in contact with us here at Network Intellect.

 

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