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Higher Education And Marketing

Brochures,  pamphlets are only some of example of higher education and marketing. Students still looking online to research educational courses.

Higher Education

How are higher education looking for prospective students?

  • Firstly TV. It is one of the most trusted forms of advertising. TV sponsorship recently announced a six-month marketing partnership with Open University.
  • Why television, and why specifically Channel 4 for high education? This channel represent certain type of viewers which could be interesting in Open University  courses. It is younger and fairly switched-on audience.
  • Secondly relevant events and professional advice. Open days always attract new students. Having said that for Open Universities these events are not so easy to facilitate. However it’s still possible to harness the power of event marketing. The biggest benefit of this kind of marketing is that it creates a much deeper connection with consumers. Also, for example Get Into Teaching uses Twitter to great effect.
  • Video Content. More then 80% of prospective international students typically use social channels to research universities. Facebook channel is much more focused on attracting new ones, using the platform to post videos showing the benefits of studying at the university.

If you need any help with increasing your digital activities or more tips on new search or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect.

Please get in contact with us here at Network Intellect

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