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Google AdWords Optimization

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We’re expecting new things from Google AdWords Search and Shopping in Q4 2017. Also, we suspect that advertisers won’t profit without the good strategy early on.

Q4 is a busy time. Most of these optimizations are based on Shopping.

The Google AdWords Q4 Advertising Tips:

  • Firstly, monitor shopping feeds daily (Shopping) If pricing changes often on your products, consider a separate pricing feed to reduce indexing time.
  • Secondly, watch budgets & bidding (Shopping)
  • Set up the right shopping reports (Shopping) There are plenty of useful AdWords reports you can set up to get better visibility into your ad performance.
  • Adjust your mid-funnel search terms (Shopping)
  • Break out your best-selling items (Shopping)
  • Update Ad Extensions (Search)
  • Plan on data delays (All)
  • Use powerful remarketing tactics (All)
  • Scale back bids based on final ship dates (All). The “final ship date” is the last day you guarantee products will arrive by Christmas. Make sure you’re keeping tabs on trends with a shorter lookback window–for instance, the last 7 days rather than a full 30 days.
  • Loosen your ROI goal (All)

Make Q4 2017 your year to dominate on AdWords with our tips from the experts at CPC Strategy.

If you need any help with Social Media, or in Analytics then please get in contact with us here at Network Intellect.

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