Contact Us

Is the future of retail “brandless”?

Home » Is the future of retail “brandless”?

Is the future of retail “brandless”?

  • According to Scott Galloway, Clinical Professor of Marketing at the New York University Stern School of Business, the answer is yes.
  • Firstly, Amazon has changed consumer shopping habits. Also, the relationship between shareholders and investors.
  • Secondly, In Q1, 9 retail bankruptcies were reported. In contrast, Amazon hit 64 billion in growth since 2010 and now, 52% households have Amazon Prime.
  • Also, Amazon has essentially changed the correlation between companies and shareholders by replacing profits with vision and growth.

A growing trend is the use of voice search. Google investing in their own voice-activated products (Google Home), after the success of Amazon Echo. Purchase intent via voice-device is expected to rise.

retail

According to Galloway, Amazon is likely to leverage Alexa to create a friction-less way of ordering products.

Amazon’s Choice is a label applied to products that can be directly purchased from Amazon Echo by voice command. In the past, Amazon Echo could only reorder items that a customer had already purchased.

Now, Prime members can place voice orders via Echo for music and “tens of millions” of Prime-eligible products.

It still creates a significant shift in a brand’s persona. For the foreseeable future, brands are not going away as yet.

Finally, If you have any questions around anything, feel free to get in touch. We would love to hear from you.

If you need any help with Social Media, or in Analytics then please get in contact with us here at Network Intellect.

This article was posted by



What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu