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Facebook Groups Tips for Brands

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Facebook wants to “bring the world closer together”. CEO Mark Zuckerberg announced that “we want to help 1bn people join meaningful communities.” It is massive, ambitious move.

One of the new things introduce is the launch of Groups for Pages. The idea behind id very interested.

facebook

Brands interested in employing Groups can do so in one of two ways:

  • firstly, create one or more new Groups that are associated with their Pages
  • secondly, associate existing Groups with their Pages. To do the latter, a Page administrator must be an administrator of the Group being associated.

Groups for Pages could be one of the most powerful tools:

  • For brands aiming to turn their Likes into more meaningful engagement.
  • On other hand to build true communities around their brands and brand assets Facebook created partnering or acquiring existing Groups
  • Also, moderation shouldn’t be overlooked. Groups are open 24/7 and it only takes one or two people to cause trouble. This is the reason why brands using Groups for Pages will have to be vigilant no matter how large they are.

Finally, If you have any questions around anything, feel free to get in touch. We would love to hear from you.

If you need any help with Social Media, or in Analytics then please get in contact with us here at Network Intellect.

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