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Facebook and AdWords Review

Are you taking full advantage of Facebook and Google? Advertisers are finally starting to understand that search and social can work together and bring a lots of profits.  Study shows, social can directly impacts AdWords ROI in many ways.

  • This platform always offers lower conversion rate. Many advertisers try Facebook prospecting ads, only to abandon them because on the surface, the return doesn’t compare to AdWords.
  • Adwords offers higher conversion rate but fewer prospects. Google AdWords offers the ability to retarget site visitors and build audiences as well.
  • It’s important to show up on top Google branded search queries for all businesses.

How to take full advantage of Facebook and Google?

  • Firstly, combine Facebook and AdWords Strategies
  • Secondly, use AdWords Data to Inform Facebook Audience Targeting
  • Also, use Google non-branded queries to create demand on social media
  • Retarget social referrals on Google
  • Combining both channels together can be extremely beneficial for most businesses. multi-channel strategy is very popular

If you need any help with increasing your digital activities or more tips on new search or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect.

Please get in contact with us here at Network Intellect

 

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