Customer Care and Social Media
Customer care and social media can help every brand to shine. However, it is difficult to avoid sarcastic tweet and bed comments. Today we have tips how to keep customers happy and ensure brand loyalty?
Audience from social media have very high expectations. Meeting them it is not easy task. While businesses are often reluctant risk spending money on social media, studies have shown that effective social care can in fact reduce customer service costs overall.
Tips for strong social media customer service:
- Firstly, show your human face. Don’t be scared to use things like emojis and hashtags (if it’s appropriate for your brand).
- Secondly, cut response time. A quick response and addressing complaints head on won’t eliminate the problem entirely, but it will at least show your customers you are trying to improve
- Also, be consistent. Invest in people they should be able to respond to different scenarios.
Social media customer care has great potential to deliver incremental results. Treating your customers well, especially when they are in need, will ensure brand loyalty. The most important is monitoring what people think and listen to their voice.