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Content marketing – beauty brands

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What is the most important in content marketing in beauty brands. New data suggests that the UK health and beauty industry is now worth £4bn. US is worth even more.

content marketing

Today we have best examples of content marketing from cosmetics and beauty brands.

  • Birchbox’s magazine focus on helpful and informative content. Birchbox cleverly uses the theme of each monthly box to inform content. It is really good example.
  • Burberry Kisses. Burberry is better known for its fashion than beauty. 2013 the brand aimed to increase awareness of its make-up line called ‘Burberry Kisses’. The interactive campaign allowed users to send letters sealed with a virtual kiss to anyone in the world. Also, element of personalisation, it is still a great example of a brand using an emotive message to engage.
  • NYX #faceawards. L’Oreal-owned NYX has generated an almost cult-like following in the past couple of years, mostly thanks to its clever digital strategy. The Face Awards is an online make-up competition for beauty vloggers.
  • L’Oreal has been shifting its focus online in the past few years, reportedly allocating 30% of its media spend to digital channels in 2016. One of its biggest digital initiatives has been the ‘Beauty Squad’ campaign, which involves a number of influencers creating YouTube videos and articles on the latest beauty trends. One of its biggest digital initiatives has been the ‘Beauty Squad’ campaign, which involves a number of influencers creating YouTube videos and articles on the latest beauty trends.

Finally, If you have any questions around anything, feel free to get in touch. We would love to hear from you.

If you need any help with Social Media, or in Analytics then please get in contact with us here at Network Intellect.

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