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Chatbots and Marketing Strategy

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Chatbots can be used for marketing strategy to drive customers down the sales funnel, and even close the sale.

They are not only pop-up boxes on your landing page ready to answer any customer questions.

Also, they can have other important functions as well.

The chatbot, developed by a Chinese team, is seen as a significant step towards the goal of developing emotionally sophisticated robots.

Having 24/7 customer service reps in every time zone and language is incredibly expensive and difficult to implement for all but the largest of brands.

Most of organisations don’t have resources to have customer service all the time.

 Chatbots in Marketing Strategy:

  • help save money
  • drive customers towards purchase
  • enhance user experience via engagement
  • they can boost brand loyalty and help to build social proof.
  • Also, they have ability to collect and analyze customer insights
  • monitor purchase patterns and habits efficiently

Chatbots help stay ahead of competitors and offer a great user experience.

Many brands have already taken the leap to creating an automated version of their brand to chat to customers online, including the BBC, Capitol One and KLM.

If you need any help with email marketing, or in marketing automation, then get in contact with us here at Network Intellect.

This article was posted by Peter

He built his first website in his teens and has an inspiring passion for website creation and development.

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