Contact Us

Boom in Superdrug Profit

Home » Boom in Superdrug Profit

What is the reason in 41% increase in Superdrug profit? Until a few years ago, Superdrug was losing in the UK retail battle against Boots.

Superdrug

Why the big turnaround now? What is Superdrug’s strategy?

  • Firstly, this retailer is targeting a specific set of consumers now. This brand concentrate on younger people interested in more affordable cosmetics.
  • Secondly, products are affordable. Prices are fantastic.
  • Also, new ‘Beauty Studio’ concept, offering beauty services such as threading, manicures and eyelash extensions in-stores. It is new and great idea.
  • New digital displays and an interactive ‘selfie’ area encourage shoppers to share their makeovers on social media. It is very trendy idea.
  • Bright colours and illuminated lettering, bringing a fashionable element into stores.
  • Also, ‘Superdrug Live’ is used to support brand campaigns and promotions, as well as create a unique store environment through music.
  • This retailer went even further and introduce its own brand of morning-after pill, selling it at half the cost of the average pill sold over the counter.
  • Also, Superdrug focus on healthcare. Offer customers loyalty program, exclusive offers and perks, regular promotions like for example ‘Treat Thursdays’
  • New Strategy improve its ecommerce online presence
  • This retailer also, offers Online Doctor service and consultation and use social media to reach out and interact with consumers.

Making both beauty and healthcare accessible was very clever move and made Superdrug strong competitor on the market.

Finally, If you have any questions around anything, feel free to get in touch. We would love to hear from you.

If you need any help with Social Media, or in Analytics then please get in contact with us here at Network Intellect.

This article was posted by



What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu