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Are you shopping on Instagram?

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Instagram Shopping have a chance to change the face of advertising. There are 400 million daily active users and 700 million monthly active users on this such a attractive platform.

How to engage people to shop on Instagram? Today we have tips for marketers.

  • Firstly, optimize your product data feed for Facebook and Instagram’s product catalog. You don’t need categories and unique identifiers.
  • Make sure you have in your feed the size Instagram uses for its dynamic ads: Square. Minimum Resolution (600 x 600 pixels) Maximum Resolution (1936 x 1936 pixels).
  • Update product feed regularly.
  • Try to avoid product sets that only contain a few products as your ads may under-deliver. Using a product category or theme will ensure there are enough products for the algorithm to choose from.
  • Target your audience based on a typical buyer’s journey.
  • Know your best buyers. It is worthwhile setting higher bid rates for users who put a product in the shopping cart but don’t complete the purchase.
  • Exclude buyers who recently completed a purchase on your website.

Social media customer care has great potential to deliver incremental results. Treating your customers well on Instagram, especially when they are in need, will ensure brand loyalty. The most important is monitoring what people think and listen to their voice.

If you need any help with Social Media, or in Analytics then please get in contact with us here at Network Intellect.

This article was posted by Peter

He built his first website in his teens and has an inspiring passion for website creation and development.

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