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Amazon Online Dominance and Other Retailers

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Amazon Online Dominance and Other Retailers. Many retailers have filed for bankruptcy lately.

Amazon

Amazon is the main cause of this status quo. This platform definitely dominate on the market at the moment. Firstly, can other retailers even compete? What strategy should they develop?

What are components of a successful off Amazon strategy?

  • Firstly, Amazon sells to customers directly online. That’s best done via a dedicated ecommerce site. Fortunately, it has never been easier for companies to launch their own ecommerce websites. There are large platforms like Magento and WooCommerce, which let marketers build ecommerce sites easy.
  • Secondly, this selling platform has the world’s most efficient ecommerce engine.
  • Also, If you wish to compete create customer experiences that are tailored to relevant categories. Brilliant Bicycle Co.‘s is great example of this.
  •  According to analysts at Morgan Stanley, who looked at sectors that are less vulnerable to Amazon disruption. “unique and bespoke items are less likely to be purchased through Amazon’s marketplace,” Take adventure of this.
  • offline strategy. Take advantage of their physical locations.
  • Also, This selling platform minimizing human interaction for sales and customer service. Not all customers like this. Use phone, email and live chat to provide higher sales and customer service.
  • Furthermore, one of the most valuable assets a merchant can develop to execute its off-Amazon strategy is a mailing list that gives it the ability to communicate directly with customers. Merchants have the ability to capture richer data about their customers.

Finally, If you have any questions around anything, feel free to get in touch. We would love to hear from you.

If you need any help with Social Media, or in Analytics then please get in contact with us here at Network Intellect.

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